Privacy policy

 

Last updated: June 29, 2026

1. Introduction

This policy (the “Privacy Policy”) describes how Bathhouse Holdings Inc. (together with its subsidiaries and affiliates, the “Company,” “we,” “us,” or “our”) collects, uses, and discloses your personal information (as defined by applicable law) when you access and use our applications, tools, or websites and the features therein (including without limitation the bathhouse.com or abathhouse.com websites), purchase products or services, or otherwise interact with us (collectively referred to as the “Services”).

By using the Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices as described in this Privacy Policy, please do not use the Services or provide us with personal information.

This Privacy Policy was last updated on the date indicated above. We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or other factors. Any changes will be effective upon posting on this page. We encourage you to review this Privacy Policy periodically to stay informed about our practices. When you continue to use the Services after changes have been posted, you are agreeing to the revised Privacy Policy.

2. Personal Information We Collect

We collect personal information from and about you in several ways, including information you provide directly, information collected automatically when you use our Services, and information obtained from third-party sources.

2.1 Information You Provide Directly

When you interact with us, you may voluntarily provide personal information, including the following:

  • Basic contact information such as first and last name, email address, physical address or zip code, and telephone number.

  • If you create a user account (in addition to basic contact information), username, password, and certain additional registration or profile information you may provide.

  • If you make purchases, we collect billing and payment data needed to complete your orders (but note: we do not have access to, or store, specific payment information, which is processed through third-party payment processors in accordance with their respective services agreements and privacy policies, and we do not claim any responsibility or liability for such payment transactions), booking preferences, and transaction history.

  • When you contact us, request information, participate in surveys, respond to forms or questionnaires, provide feedback, or otherwise communicate with us (including without limitation engaging with any virtual or artificial intelligence (“AI”) assisted chatbots), we collect the content of your communications, your contact details, and any other information you choose to provide.

  • When you visit our facilities, we may collect check-in information, waivers, and any information related to your visit that you voluntarily disclose. You may also be recorded in public areas of the facility.

  • When you participate in any of our rewards or referral programs, we may collect program enrollment data, points and activity history, and referral information.

  • Your preferences for receiving marketing communications and details about your engagement with such communications.

2.2 Information Collected Automatically

To better understand how you interact with certain of our Services, we and our third-party providers may use cookies, beacons, pixels, tags, scripts, or other technologies (collectively, “Cookies”) to automatically collect information, such as:

  • Device and Browser Information: IP address, browser type and version, operating system, device type, unique identifiers, cookie information, network information, and general geographic location information.

  • Usage Data: Pages or screens viewed, links clicked, date and time of access, duration of visit, referring URL, navigation paths, log-in details, and browsing patterns.

For additional information on Cookies, please refer to Section 7 of this Privacy Policy.

2.3 Information from Third-Party Sources

We may receive or be granted access to personal information about you from third-party sources, including our third-party booking providers and payment processors, e-commerce providers, social media platforms (if you interact with us through social media), marketing and analytics partners, and publicly available sources. You can generally control the information that we received from third-parties using the privacy controls provided to you by them.

3. How We May Use Personal Information

We may use the personal information we collect for the following purposes:

  • Providing Services: To process orders, facilitate payments, manage your account, send order confirmations and reminders, customize or personalize the Services, and/or deliver the Services.

  • Account Management: To create and maintain your account, store your session history and preferences, and manage your participation in any rewards or referral programs.

  • Communications: To send transactional communications (such as order confirmations or account notifications), respond to your inquiries or customer service requests, and send promotional offers and marketing communications, subject to your communications preferences you have indicated to us. To stop receiving promotional communications from us, you may click the unsubscribe link or otherwise communicate your preferences to us. But note: even if you opt out of promotional communications, we will continue to send you administrative or transactional notifications or messages related to your account or orders.

  • Improving Our Services: To analyze usage trends, monitor website performance, conduct internal research and analytics, and improve or develop new features and offerings.

  • Safety and Security: To protect the safety of our guests, staff, and facilities, detect and prevent fraud, unauthorized access, and other illegal activities, enforce our Terms of Service and other policies, rules, codes, or guidelines, and comply with legal obligations.

  • Legal Compliance: To comply with applicable laws, regulations, legal processes, and governmental requests, resolve disputes, and conduct audits.

  • Other: To manage our business or perform functions as otherwise described to you at the time of collection, subject to your consent where legally required.

4. How We May Share Personal Information

We may share personal information with others in limited circumstances, as follows:

  • Service Providers, Advisors, Consultants: We share personal information with third-parties who perform services on our behalf. Examples include: payment processors, booking and point-of-sale platforms, e-commerce providers, email and communication providers, website hosting and technology infrastructure providers, operations, analytics and marketing providers, and customer support and website search tools. These third-parties, some of which may utilize AI technology when processing data, are contractually obligated to use personal information only as necessary to perform services and in a manner consistent with this Privacy Policy and applicable law.

  • Business Transfers: If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or a portion of our assets, personal information may be transferred as part of that transaction. We will notify you of any change in ownership or use of your personal information, as well as any choices you may have regarding your personal information.

  • Affiliates: We may share personal information with our corporate affiliates and subsidiaries for purposes consistent with this Privacy Policy.

  • Legal Requirements: We may disclose personal information if required to do so by law or if we believe that such action is reasonably necessary to comply with a legal obligation, court order, legal process, or governmental or regulatory request; protect the security or integrity of the Services; protect and defend the rights, property, or safety of the Company, its employees, our guests, or the public; detect, prevent, or otherwise address fraud, security, or technical issues, illegal or suspected illegal activities; as evidence in litigation in which we are involved; or enforce our Terms of Service and other agreements.

  • With Your Consent: We may share your personal information for any other purpose with your express consent.

Non-Personal Information. We may deidentify, aggregate, or anonymize data from the personal information you or others make available in connection with the Services such that you are not individually identified, as permitted under applicable law.

5. Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, and/or reporting requirements. The retention period may vary depending on the context and our obligations. When personal information is no longer necessary for the purposes outlined in this Privacy Policy, we will securely delete or anonymize it in accordance with our data retention procedures and applicable law.

6. Data Security

We take the security of your personal information seriously. We use reasonable administrative, technical, organizational, and physical measures that are designed to protect the security, confidentiality, and integrity of personal information. However, no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. In the event of a breach, we will take reasonable steps to investigate the situation and, where appropriate, notify affected individuals in accordance with any applicable laws and regulations.

You are responsible for maintaining the confidentiality of your account credentials and for any activity that occurs under your account.

7. Cookies and Tracking Technologies

Like many businesses, we and our third-party providers use Cookies and similar tracking technologies to collect information about your use of the Services, as well as to analyze trends, customize and enhance your experience, and operate, administer and improve the Services.

Cookies are small data files placed on your device. We may use the following types of Cookies:

  • Essential Cookies: Required for Services to function properly; enable core functionality such as account login, session management, order processing, and security features. They cannot be disabled.

  • Functional Cookies: Enable enhanced functionality and personalization, such as remembering your preferences, language settings, and previously viewed content.

  • Analytics Cookies: Help us understand how visitors use our Services by collecting information about pages visited, time spent, and errors encountered.

    • We may use third-party analytics services, such as Google Analytics, to help us understand usage patterns. You may opt out of Google Analytics’ services by downloading and installing the browser plugin available at: https://tools.google.com/dlpage/gaoptout.

  • Marketing Cookies: Used to deliver relevant advertisements and to track the effectiveness of our marketing campaigns. These cookies may be set by our advertising partners and may be used to deliver targeted advertisements to you on other websites and social media platforms.

7.1 Managing Cookies

Most web browsers allow you to control Cookies through their settings. You can set your browser to refuse all or some Cookies, or to alert you when Cookies are being sent. Please note: if you disable or refuse Cookies, some parts of the Services may become inaccessible or may not function properly.

For more information about cookies and how to manage them, visit www.allaboutcookies.org.

7.2 Do Not Track Signals

Some web browsers transmit “Do Not Track” (“DNT”) signals. Because there is no uniform standard for interpreting DNT signals, our website does not currently respond to DNT signals. We will update this Privacy Policy if a uniform standard is established.

8. Minors

Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors under 18. If we become aware that we have collected personal information from an individual under 18, we will take reasonable steps to delete such information promptly. If you believe that we have inadvertently collected personal information from an individual under 18, please contact us immediately.

9. Third-Party Links

The Services may contain links to and from third-party websites, applications, and services. This Privacy Policy does not apply to information collected by third parties. We encourage you to review the privacy policies of any third-party websites you visit. We are not responsible for the privacy practices of third-party websites and services.

10. International Users

Our website is operated from and our services are provided in the United States. If you access the website from outside the United States, please be aware that your personal information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those of your country of residence. By using the Services, you consent to the transfer of your information to the United States as described in this Privacy Policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at: hello@abathhouse.com